01/05/2013
Ewan McGregor announced as brand partner to usher in LG’s 2013 TV and AV range.
Sydney, May 1, 2013 – LG Electronics Australia and New Zealand (LG) today announced its 2013 Home Entertainment (HE) range and its brand partnership with international film star Ewan McGregor.
At a large media gathering in an exclusive location in Sydney, LG unveiled plans for its 2013 Home Entertainment range and made the surprise announcement that it would be partnering with Ewan McGregor to bring their new television and audio-visual product range to Australia and New Zealand..
“Ewan McGregor is widely considered to be one of the world’s most engaging actors so we are both proud and thrilled to announce our partnership with him and delighted that he will be promoting the new LG Home Entertainment range in Australia and New Zealand,” said Glen Chean, National Marketing Manager for LG New Zealand.
On hand for the exclusive event, McGregor said “I’m looking forward to working with LG Electronics to help showcase its latest home entertainment range. LG is a premium, exciting brand that is committed to producing products that are innovative in both technology and style. I am pleased to be working alongside the company to help bring these great products to Australia and New Zealand.”
During the event, the company announced that it would be introducing 55” and 65” versions of its highly touted 84” Ultra High Definition TV later in the year. Other offerings included the company’s Smart TV products, including the newly launched LG Cloud, and the company’s upgraded Magic Remote.
Chean also commented about the company’s commitment to delivering first-to-market products with next-generation technologies.
“LG continuesto deliver on its ability to drive innovation in the TV industry. With theinnovative display technology and content for premium viewing experiences, combined with cutting-edge designs and the latest in Ultra High Definition, and Smart TV technology, LG will continue to transform the home entertainment experience and its place in the family home,” said Chean.
Curved OLED
On top of these announcements, LG recently said that it will begin accepting pre-orders for its 55-inch Curved OLED TV (Model 55EA9800) in South Korea, with deliveries to begin next month. More than 1,400 LG retail stores in South Korea began taking orders on April 29 from customers for the premium TV, priced at KRW 15 million (approximately USD 13,500). The announcement makes LG the first and only company to commercialize both the flat screen OLED TV, which began shipping to Korean customers in February, and the Curved OLED TV, giving LG a significant lead in the OLED segment that is expected to grow to 7 million units by 2016, according to Display Search.
“Our Curved OLED TV is not only proof of LG’s role as a pioneer in next-generation displays but also a testament to LG’s commitment to bringing to market the most exciting TV technology available today,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company.
The new EA9800 model features the industry’s very first curved screen ergonomic design, providing an “IMAX-like” viewing experience in the home. With more than five years of research behind developing the optimum curvature, the entire screen surface is equidistant from the viewer’s eyes, eliminating the problem of screen-edge visual distortion and loss of detail.
Only 4.3 millimeters at its thinnest point and weighing just 17 kilograms, LG’s Curved OLED TV produces astoundingly vivid and realistic images thanks to its proprietary WRGB technology. The unique Four-Colour Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to perfect the colour output. What’s more, LG’s exclusive Colour Refiner maintains the colour accuracy of the image, resulting in images that are extremely vibrant, natural and enjoyable to view. As in the original flat screen OLED TV, the Curved OLED TV also offers an infinite contrast ratio for optimal contrast levels.
LG’s Curved OLED TV features thin transparent film speakers in the crystal clear stand, providing high-quality sound without compromising the TV’s beautiful design. LG’s Curved OLED TV took the top “red dot: best of the best” honor at the prestigious design competition earlier this year.
Timing and pricing of the Curved OLED TV in markets outside of Korea will be announced in the months ahead.
Ultra High Definition
LG pioneered Ultra HD TV in New Zealand with its launch of the 84” Ultra HD TV in 2012, with a premium price point that matched its premium large scale offering. With the announcement that 55” and 65” versions will be available later in the year, LG is making Ultra HD TV accessible to the masses by providing variable sizes and price points that compare more favorably to existing models.
All LG Ultra HD TVs feature the LG Resolution Upscaler Plus that improves lower improves lower resolution visual media content offering greater detailed content for early-adopters who want a detailed larger screen viewing experience.
Smart TV
Over 70% of LG’s 2013 TV line-up will be Smart TVs, offering access to premium content at affordable prices.
Key LG Smart TV features are:
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LG PR Contact
Jacqui Ansin Jade Hart
Lily & Louis Lily & Louis
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LG Electronics Home Entertainment
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays, and security systems for consumer and commercial markets. Key product areas include Ultra HD, LED, LCD, and plasma TVs, LED/LCD monitors, home theatre systems, Blu-ray Disc™ players, audio components, video players, and plasma display panels. While focusing on creating feature-rich devices, the company pursues stylish designs and pushes technological boundaries to improve the home entertainment experience for consumers.
LG Electronics New Zealand
LG Electronics New Zealand is based in Highbrook, Auckland and is a branch of LG Electronics Australia Pty Ltd.In New Zealand, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.
For more information, please visit www.LG.com/nz, or connect with us on Facebook: www.facebook.com/LGNZ